Flora, Inc | Manuka Honey
I was able to help design and launch many new products for Flora including their Manuka Honey line. Shown below are social media posts and stories along with some printed marketing collateral used for tradeshows, B2B and B2C.
Social Media Mission
The goal for launching Flora’s Manuka Honey was to not only educate consumers and social followers on the health benefits but also to make the product accessible in the US and Canada by getting it in the hands of influencers and potential buyers at trade shows to sell in-store. Manuka Honey is one of the most tampered with wellness products in the world. New Zealand exports about 1,700 tons of Manuka a year but over 10,000 tons are sold on the global market. Educating and tasting what differentiates Flora’s Manuka Honey was key to its success.
T
