Product Launch [press play]

Educating consumers and retailers on the traceability and authenticity of Flora’s Manuka Honey was the primary focus for this product launch. Our secondary focus was to create awareness of its accessibility in the United States and Canada by working directly with retailers at trade shows as well as influencers. Manuka Honey is one of the most tampered with wellness products in the world. New Zealand exports about 1,700 tons of Manuka a year but over 10,000 tons are sold on the global market. Understanding and tasting Flora’s Manuka Honey helped differentiate and secure a successful product launch.